December 12, 2017
The fashion industry is the world’s second most polluting industry, after oil. 25% of the world’s chemicals are used for textile production.
At a recent TrunkShow event, a lady walked up to me to view my clothing line. Like any new founder of a company I was enthused to tell her about the work I do – sustainable, ethical yet CHIC clothing enabling artisans world-over who practice time honored fabric making skills. She looked at me smugly and said – “I really don’t care about sustainability”… I smiled at her politely and said “BUT I DO” 🙂
Here I was standing in THE most expensive zip code in the country, land of the liberal elites, birthplace of technology, purveyor of disruption but truly baffled by the hypocrisy of the mindset.
Conscious consumerism is about shopping smarter not harder. It requires effort to check the provenance of a product. Its about owning quality pieces that are made with ethical and sustainable practices. Pieces that last the test of time, pieces that define who you are and your lifestyle. Its not an uppity lifestyle, its one me and my husband have chosen for ourselves by making other sacrifices.
Yes, I am a fashionista at heart; even now I pickup an occasional piece that I can’t resist :), but I am a far cry from being a victim to logos and brands. I choose to not let mindless fashion define who I am, rather I buy pieces that define my lifestyle and for what I stand.
Quoting another lifestyle blogger Hannah “Middle-class to wealthy Americans consume far more resources than the rest of the world’s population. Honestly, I think changing the fashion industry starts with the global 1%, because the global 1% is the problem. We’re the ones consuming the majority of the cheap goods that contribute to the exploitation of people and the planet. We’re the ones who can afford to pay more for an item to ensure that fair wages are paid, and don’t. I’m okay with my blog and my advocacy speaking mainly to people like me because we’re the ones who need to change our habits the most.”
Namrita Chettiar was founded on those principles, I call myself a disruptor of mindless fashion, a purveyor of high standards and an elitist of sorts.